About
Grooovie makes gua sha tools that stay in your hand — even when you use facial oil. The difference is a set of parallel grip grooves cut into the back face of the tool. They stop the slip without changing the technique.
The line includes a mirror-polished 304 stainless steel tool and a lightweight matte black resin tool, plus a starter kit with both. Every design decision is built around one idea: a tool that actually works the way it's supposed to.
Product
Grooovie Steel
304 medical-grade stainless steel · mirror polish
$39
Grooovie Matte Black
Lightweight ABS resin · travel-friendly
$24
Starter Kit
Both tools · free shipping · save $7
$54
Free shipping on orders over $35. 90-day returns.
Key milestones
Complete
Parallel grip-groove design developed and tested
Complete
Steel and matte black SKUs finalized with packaging
In progress
Direct-to-consumer store launch
Planned
Subscription refills and retail expansion
Financial overview
Pricing
Stainless Steel $39 · Matte $24 · Starter Kit $54
Revenue
Not disclosed
Capital invested
Not disclosed
Unit economics
Not disclosed
Detailed financial information is available to approved investors when provided.